OVERVIEW

CX-STORY was built on one simple belief; brands don’t just need to be seen. They need to be felt. I joined the studio as a Graphic Designer and was later promoted to Digital Strategist, where I lead how CX-STORY shows up digitally, shaping the brand’s identity, voice, and visual language.

My work focuses on translating strategy into story by establishing brand guidelines, building social systems, and creating content that connects culture, retail, and community. Alongside internal brand building, I support client projects with partners including HOKA, SKIMS, The North Face, Under Armour, and Michael Kors, helping extend physical brand experiences into meaningful digital narratives.